kca@kca.ac.ke +254 719 034 333

Bachelor of Arts in Journalism and Digital Media

    Intake Periods
  • January
  • May
  • September
    Modes of Study
  • Full Time
  • Part Time
  • Weekend
Course Overview

This programme will equip you with researching, writing, reporting, digital storytelling and technical media production skills. By providing you a lens to interrogate the political, economic and cultural world in which media professionals work, you will learn how to use digital and social media platforms to tell compelling transmedia stories and deliver target specific communications. ​By the end of the programme you able to influence trends and style in broadcast and production in media and contribute to the growth and development of a more just, open, informed, entertained and cohesive society.

Who Can Join

This programme is suitable for practicing journalists who would like to improve their skill and knowledge in this field. Those interested in joining the dynamic field of journalism and would like to gain globally competitive training are also invited to apply.

Career Opportunities
You can take up the role of a
  • communications specialist,
  • Editor,
  • copy editor/writer,
  • digital editor,
  • digital media content developer,
  • digital producer,
  • documentary maker,
  • editor/publisher,
  • literary talent agent/manager,
Entry Qualifications

KCSE mean grade C+ (plus) OR any other equivalent qualification approved by the university senate. ​For actual subject and work experience requirements please contact the enrollment office. Duration: 3 years (9 trimesters)

Curriculum Road Map
Year I
Year II
Year III
  • English and Kiswahili for Mass Communication
  • Media and Society
  • Communication and Information Technologies
  • Advertising
  • Writing for Mass Media
  • Psychology of Communication
  • Radio Broadcasting Techniques
  • Photography and Photojournalism
  • Public Speaking
  • Writing and Reporting: Print Media and Electronic News
  • Corporate Communication