Gain managerial skills and business knowledge that will equip you to navigate a changing global economy, anticipate consumer needs, translate those needs into products and services, and create effective campaigns that result in profits. This programme is is focused on current business and marketing issues and is supported by a foundation of solid theory and practice.
This course is suitable for individuals in the marketing field aspiring to manage a dynamic team of marketers and would like to develop knowledge, understanding and business management skills in this field. It is also recommended for individuals in any other discipline who are interested in understanding consumer behavior and marketing analytics tools needed to develop a clear depiction and rich understanding of the customer. Recent graduates who would like to establish themselves in the marketing industry are also invited to apply.
Bachelor's degree in relevant field with required work experience OR any other equivalent qualification approved by the University Senate. For actual subject and work experience requirements please contact the enrollment office. Duration: 2 years (five trimesters)