Journalism and Digital Media 

This programme will equip you with researching, writing, reporting, digital storytelling and technical media production skills. By providing you a lens to interrogate the political, economic and cultural world in which media professionals work, you will learn how to use digital and social media platforms to tell compelling transmedia stories and deliver target specific communications.

By the end of the programme you able to influence trends and style in broadcast and production in media and contribute to the growth and development of a more just, open, informed, entertained and cohesive society.

Bachelor of Arts in

Who can join?

This programme is suitable for practicing journalists who would like to improve their skill and knowledge in this field. Those interested in joining the dynamic field of journalism and would like to gain globally competitive training are also invited to apply. 

Career opportunities

Editor, communications specialist, copy editor/writer, digital editor, digital media content developer, digital producer, documentary maker, editor/publisher, literary talent agent/manager, media analyst, new media journalist, production assistant, public opinion researcher, public relations specialist, reporter/news correspondent, social media relations/strategist, technical writer, television broadcaster, writer/author, among many others.

Entry qualifications

KCSE mean grade C+ (plus) OR any other equivalent qualification approved by the university senate.

For actual subject and work experience requirements please contact the enrollment office.

Duration: 3 years (9 trimesters)

KSh. 76,770

KSh. 64,895

KSh. 64,895

KSh. 64,895

KSh. 64,895

Trimester 5

Trimester 4

Trimester 3

Trimester 2

Trimester 1

Fee Structure


  • This fee structure is subject to review by the University

  • All fees are payable in installments (self sponsored students only)

  • Please contact the Enrollment office for additional information on programme requirements and fees structure

Request information

+254 715 532187

Curriculum Road Map

Request information:

Contact us on:

0715 532187 or

Trimester 6

KSh. 64,895

Trimester 7

KSh. 64,895

Trimester 8

KSh. 64,895

Trimester 9

KSh. 64,895

  • English and Kiswahili for Mass Communication

  • Media and Society

  • Communication and Information Technologies

  • Advertising

  • Writing for Mass Media

  • Psychology of Communication

  • Radio Broadcasting Techniques

  • Photography and Photojournalism

  • Public Speaking

  • Writing and Reporting:  Print Media and Electronic News

  • Corporate Communication

  • Public Relations

  • Graphic Design and Presentation

  • Online and Interactive Media Production

  • Editing in Print media

  • Information Sourcing and Management in Communication.

  • Research Methods

  • Television Broadcasting Techniques

  • Communication and Media Law and Ethics

  • Advertising and Copywriting

  • Feature and Specialized Writing and Reporting

  • Editing for Radio and Television

  • Journalism and Communication Research

  • Investigative Journalism

  • Television graphics and Design

  • Reporting: Environmental, Human Rights

  • Government and Media Relations

  • Management in Advertising

  • Digital Video Recording and Editing

  • Experimental Video: Production and Analysis

  • Studio Sound and Lighting

  • Writing for Public Relations

  • TV Production

  • Media Management and Entrepreneurship

  • Sports Journalism