Master of Business
Who can join?
This course is suitable for individuals in the marketing field aspiring to manage a dynamic team of marketers and would like to develop knowledge, understanding and business management skills in this field. It is also recommended for individuals in any other discipline who are interested in understanding consumer behavior and marketing analytics tools needed to develop a clear depiction and rich understanding of the customer. Recent graduates who would like to establish themselves in the marketing industry are also invited to apply.
Bachelor's degree in relevant field with required work experience OR any other equivalent qualification approved by the university Senate.
For actual subject and work experience requirements please contact the enrollment office.
Duration: 2 years (five trimesters)
Corporate Governance and Ethics
Information Technology for Business
Business Research Methods
Electives: Pick one from the list below
Organizational Development and Change
Trends in Entrepreneurship Development
Gain managerial skills and business knowledge that will equip you to navigate a changing global economy, anticipate consumer needs, translate those needs into products and services, and create effective campaigns that result in profits. This programme is is focused on current business and marketing issues and is supported by a foundation of solid theory and practice.
This fee structure is subject to review by the University
All fees are payable in installments
Please contact the Enrollment office for additional information on programme requirements and fees structure
+254 715 532187
Curriculum Road Map
Strategic Brand Management
Contact us on:
0715 532187 or