Master of Business

Administration

Marketing

Who can join?

This course is suitable for individuals in the marketing field aspiring to manage a dynamic team of marketers and would like to develop knowledge, understanding and business management skills in this field. It is also recommended for individuals in any other discipline who are interested in understanding consumer behavior and marketing analytics tools needed to develop a clear depiction and rich understanding of the customer. Recent graduates who would like to establish themselves in the marketing industry are also invited to apply.

Entry qualifications

Bachelor's degree in relevant field with required work experience OR any other equivalent qualification approved by the university Senate.

For actual subject and work experience requirements please contact the enrollment office.

Duration: 2 years (five trimesters)

Managerial Economics

Strategic

 Management

Corporate Governance and Ethics

Information Technology for Business

Business Research Methods

International Marketing

Strategic

Marketing

Research

Dissertation

Electives: Pick one from the list below

Organizational Development and Change

Management

Supply Chain

Models and

Systems

Issues and

Trends in Entrepreneurship Development

Fee Structure

Gain managerial skills and business knowledge that will equip you to navigate a changing global economy, anticipate consumer needs, translate those needs into products and services, and create effective campaigns that result in profits. This programme is is focused on current business and marketing issues and is supported by a foundation of solid theory and practice. 

Notes:

  • This fee structure is subject to review by the University

  • All fees are payable in installments

  • Please contact the Enrollment office for additional information on programme requirements and fees structure

Request information

+254 715 532187

Curriculum Road Map

Consumer Behaviour

Marketing Communication

Service

Marketing

Applied

Marketing

Research

Global

Marketing

Strategy

Marketing Management 

Strategic Brand Management

Trimester 5

KSh. 70,000

Request information:

Contact us on:

0715 532187 or callcentre@kca.ac.ke

Trimester 1

KSh. 82,345

Trimester 2

KSh. 79,345

Trimester 3

KSh. 79,345

Trimester 4

KSh. 70,000